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Social Media Analytics Platform

Published 10/08/2009 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for? is a real-time conversational search engine that helps users find, follow and participate in conversations from blogs, social networks and other social media. The site does this by indexing comments from Wordpress, Blogger, TypePad, Twitter, FriendFeed, Facebook and other social networking platforms. Typing a search string into the search bar on the home page brings back a list of conversations currently taking place about the search string. The conversations are in the form of comments left on posts at the sites mentioned above. Each result shows a brief summary of the original post that started the converstation, and a list of summaries of the comments that have been left about the post.

The right-hand pane of the search results page shows a section called “More chatter”, which continues to update in real-time with individual comments left about the search string. Search results contain multiple pages in order of newest to oldest comments. Users can register for the Backtype site and use the site for their own comments. Registered users can edit their Profile on the site, claim their comments from the major social networking sites (thus placing their comments in the Backtype index), and maintain a list of recommendations of people to follow.

Registered users are given their own comments page at the site in the form of “”. Registered users can also set up email alerts – the site will send the user an email whenever someone enters a comment containing the search term in the alert. Users can also use the Connect feature to find conversations on a particular post – the user types the URL of the post or update into the Connect searchbar and the site returns all of the comments on that post that the site has indexed. This allows users to follow conversations across multiple social networking sites.

Backtype screenshot
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What is the history and popularity of the app? was launched in August 2008 by co-founders Christopher Golda and Michael Montano. In March 2011, Backtype raised $1 million in funding from True Ventures, K9 Ventures, Freestyle Capital, Lowercase Capital, 500 Startups, and more. In July same year, Backtype was acquired by Twitter.

What are the differences to other apps?

Competition to Backtype comes from sites such as uberVu. The uberVu site provides a similar service, but in addition gives metrics on the number of comments left concerning the search term during the last month. The metrics are given in graphical form with a breakdown showing which social networking sites the comments came from. Other than the addition of metrics, the uberVu search results are very similar to Backtype. Users at uberVu can also set up email alerts for search terms. Backtype returns results in a matter of a few seconds – searches on uberVu take 10+ seconds to return results.

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How does the web app look and feel to use?

The site has a very uncluttered look and feel. There is a convenient search bar shown on all pages of the site, and registered users have a dashboard where they can access their profile, their account settings, claim their comments and maintain their list of recommendations of people to follow. The site is quite responsive and search results are returned within a few seconds. There is no advertising displayed on the site.

How does the registration process work?

Registration at is free and is not required to use the service. It is required to maintain a profile, claim comments and have a home page on the site. The registration process asks for username, password and email address.

What does it cost to use the application?

There is no premium membership offered to the site.

Who would you recommend the application to? is recommended to anyone who has a need to see what people are discussing on the web about a particular subject. The site provides some of the most up-to-date information about a subject available, and presents it in an easy to use format. In addition, the ability to use the site for comments and to setup email alerts is very convenient.

  • Real-time conversational search engine – results are in the form of comments related to the search term
  • The site indexes most of the major social networking sites that allow commenting
  • Registered users can claim their comments and maintain a profile and list of recommendations of people to follow
  • Registered users are given a page which they can use for commenting
  • The Connect feature allows users to follow a conversation across multiple social networking sites

Backtype video

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